Wellington Management Company is a private, independent investment management company. The firm has client assets under management totalling over a 1 trillion US dollars, and serves as investment advisor for over 2,100 institutional clients in over 50 countries.
Wellington was looking to “tilt” its new corporate master brand for the distinct audiences and market dynamics of its offshore funds business, which was changing its distribution model from institutional only to an advisor-delivered model utilizing the largest and most sophisticated global private banks.
The scope of this project build upon the Discovery and Research phases conducted by Sapient to create an externally-facing brand identity system as well as exemplary expressions. The second phase of this project was a re-design of their website.

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