Green Mountain Coffee Roasters, a small Vermont coffee company, acquired Keurig, a manufacturer of single serve coffee brewers. In order to successfully bring the two businesses together Green Mountain needs to join the same platform as Keurig's website.
They also want a refresh on their website branding that is inspired by its birthplace, and honors its legacy but with a more contemporary look and feel. The new symbol embodies the company’s roots featuring the region’s signature geography and the core of its business — the coffee bean. Green Mountain Coffee, with its strong roots in Vermont, has a rich history in fair trade, social responsibility and carefully selected and roasted coffee.
