Girl Scout flavored coffee will be sold at Dunkin’ to celebrate Dunkin’ and Girl Scouts’ shared values of ‘service, leadership, and entrepreneurialism’.Older Millennials & Younger GenX looking to coffee as an emotional boost to mentally prepare for the day ahead
Marketing Objectives: Grow perception of Dunkin’s goodwill and community impact. Increase preference for our flavored coffee
Design Challenges and Solutions: Give consumers a reason to choose Girls Scout flavored coffee, while demonstrating the strong synergy between Dunkin’ and Girl Scout.
