When Edgewell Personal Care came to us for help with its Schick brand website, the site felt more like a directory of sub-brands than a consumer shopping destination. Not only did it lack ecommerce capabilities, it didn’t showcase a strong brand identity or claim Schick’s position as a global leader of all things shaving.
Our job was to transform Schick.com into a sophisticated online presence that was rich with personality, storytelling and imagery, and powered by a robust ecommerce platform. The goal was to build a site with flexible templates that would drive consistency and easy, centralized governance and maintenance, while also boosting customer engagement, sales and loyalty. A fully functional, commerce - enabled experience would launch in the U.S. market first, followed by rolling delivery for other regions and other brands in the Edgewell portfolio.

Our work began with a 3-week discovery phase used to proof high-level ecommerce flows and start to define the Schick brand. Then we dove deep into the details. Establishing the look-feel and tone of voice was essential. We created moodboards, presented explorations on color, type and photography, and experimented with language, nomenclature and style.
We also conducted photoshoots to create a library of photo and video assets


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