WEHGC’s core mission is providing a superior summer camp experience to sponsored girls from Boston who would not otherwise be able to attend camp.
WEHGC does not currently have a clearly defined brand, and the first step to help WEHGC achieve its mission was to create a strategic brand identity. This brand identity helps WEHGC to reach its potential in attracting new campers and donors and will inform future collateral and materials. The strong rally cry we created helps to empower the girls. It also allows them to tell the story of camp through their voice and perspective.
